TU Dublin wins National Strategy Competition

A team of MBA students from TU Dublin has won the prestigious National Strategy Competition for 2021, organised by the MBA Association of Ireland. The competition is open to all MBA programmes across Ireland, past winners having included UCD, NUIG, DCU and WIT.

The students had four hours to prepare a strategic analysis and presentation on a business case on Disney for a panel of judges, among them international strategy expert and author Kaihan Krippendorff. TU Dublin beat off competition from teams representing 5 Business Schools, with DCU as runners-up.

The winning team was made up of Lorraine Farrell, Phil Winston, David Walsh and Philippa Levins.

The award for best speaker went to DCU’s Georgina Quigley, with commendations going to Nicola Corless of University of Limerick and Sam Schofield of The Open University.

Michael Bulman, President of the MBA Association of Ireland, said “This annual competition is a pressure cooker environment to test the mettle of any business student or practitioner and put the learnings from the MBA programme into practice. The 2021 virtual event was again a close-run affair, with a higher level of participation than previous years.  The event showcases the incisive analysis, strategic thinking and ability to operate collectively, which are the hallmarks of the MBA graduate.

“Sincerest congratulations to TU Dublin, who demonstrated these qualities very well on the day.”

Commenting on the win, the TU Dublin coach, Dr. Eoghan O’Grady noted “We are delighted to win the extremely challenging MBAAI national strategy competition this year. Participating in such competitions is key to our signature pedagogy – case study and gives the students on our AMBA accredited Executive MBA an opportunity to challenge themselves against some of the best MBA students in Ireland in a high-pressure environment . It is always an excellent learning experience, thank you to the MBA Association of Ireland for continuing to organise this first-class annual competition.”