It’s meant to be at the core of every business, bridging the gap between product and customer and transforming that into sales. But Colin Gordon, author of the recently published Marketing is in Trouble, sees marketing today as undergoing a crisis. Why? There’s no solid management process or measurement standards. What’s more, no one can agree on what exactly ‘marketing’ is.

In our final webinar of 2020, Gordon will tell us what’s wrong with marketing – and how we can fix it. Bringing his expertise from over 35 years of experience leading some of Ireland’s best-known businesses and brands, he offers an insider’s insights combined with an accessible, conversational tone. Through a series of unique research, case studies and personal anecdotes, he explores the world of marketing and how it has lost its way … ultimately boiling it down to one core purpose: to make selling easier.

The virtual event is free to members who may bring a guest. Note members must log in to avail of free entry.