DCU claims National Strategy Competition
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When AI enters the job interview room
Listen to the recent lunchtime webinar with Sinead English of Hilt
The case for a shorter working week
Author Joe O’Connor in the RDS in February
HBR's John Winsor on Open Talent
Recap of his RDS talk in our LearnZone
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Benefits of Membership
Past Events
Upcoming Events
22apr18:3019:30Like: The Button That Changed the World

Event Details
The Association is delighted to invite Bob Goodson to present a webinar on Wednesday, 22 April from 6.30pm. Bob is the co-author of the Harvard Business Review book Like: The Button
Event Details
Over 160 billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous—and even so addictive? How did this seemingly ordinary social media icon go from such a small and unassuming invention to something so intuitive and universally understood that it has scaled well beyond its original intent? This is the story of the like button and how it changed our lives. In Like, bestselling author and renowned strategy expert Martin Reeves and co-author Bob Goodson — Silicon Valley veteran and one of the originators of the like button — take readers on a quest to uncover the origins of the thumbs-up gesture, how it became an icon on social media, and what’s behind its power.
This event is free to members, who may bring a guest. Note you must log in when booking to avail of free entry.
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Time
(Wednesday) 18:30 - 19:30
Ticket Section Title
Webinar with Bob Goodson
Members Only
Members Only
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15may11:3012:30Golf at Powerscourt

Event Details
The annual MBAAI Golf Outing takes place at Powerscourt Golf Club in Co. Wicklow on Friday, 15th May from 11.30am. Members and guests will this
Event Details
The annual MBAAI Golf Outing takes place at Powerscourt Golf Club in Co. Wicklow on Friday, 15th May from 11.30am.
Members and guests will this year take on the challenge of Powerscourt’s West Course. Voted Ireland’s top parkland course in 2014, the West Course brings David McLay Kidd’s experience and detail for a rewarding and highly enjoyable golf course to life. The beautiful scenery and the greens can be heard talked about in the clubhouse all evening long from our visitors who want a second chance at it.
The outing takes place in fourballs, with the impressive MBAAI Perpetual Crystal Trophy up for grabs for the lowest scoring individual member. Once again we take on our friends from the Marketing and Management Golfing Society, the combined Marketing Institute & Institute of Management Consultants and Advisers Golfing societies.
The cost for golf is €70 pp.
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Time
(Friday) 11:30 - 12:30
Location
Powerscourt Golf Club
Enniskerry, Co. Wicklow, A98 K376
Ticket Section Title
MBAAI golf 2026
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Event Details
Following on the success of last year’s day out, we are planning a guided hill walk in Wicklow to take place on Sunday, 14 June at
Event Details
Following on the success of last year’s day out, we are planning a guided hill walk in Wicklow to take place on Sunday, 14 June at 10 am. Organised by hiking specialists Escape2Nature, the walk is in aid of the children’s cancer charity Michael’s Fan Club.
Led by MBA member Simon Holmes, the walk promises a very special kind of networking with your fellow MBAs and friends, against the backdrop of some of the nicest scenery Ireland has to offer.

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Time
(Sunday) 10:00 - 13:30