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Saturday 24th April, 2021

Marketing Effectiveness with Paul Dervan

The Association was delighted to welcome Paul Dervan, Chief Marketing Officer with National Lottery, to speak on marketing effectiveness recently. Paul is author of Run with Foxes: Make better marketing decisions, a contributor to WARC, the online effectiveness website, and has judged the European Effies Effectiveness Awards. Prior to The National Lottery, he was the […]
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