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Why Brand needs to be on the board agenda

Why Brand needs to be on the board agenda

We were delighted to welcome Gillian Horan, CEO and founder of branding consultancy The Pudding, recently to speak on the subject of “Brand – why it needs to be on the board agenda”. Companies dramatically underestimate the value of a strong brand. Now more than ever, executives need to consider how building and developing purposeful […]

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Marketing Effectiveness with Paul Dervan

Marketing Effectiveness with Paul Dervan

The Association was delighted to welcome Paul Dervan, Chief Marketing Officer with National Lottery, to speak on marketing effectiveness recently. Paul is author of Run with Foxes: Make better marketing decisions, a contributor to WARC, the online effectiveness website, and has judged the European Effies Effectiveness Awards. Prior to The National Lottery, he was the […]

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Out-Innovate with HBR’s Alex Lazarow

Out-Innovate with HBR’s Alex Lazarow

The Association was delighted to invite acclaimed HBR author Alex Lazarow for a virtual fireside chat recently. Alexandre (Alex) Lazarow has spent his career working at the intersection of investing, innovation, and economic development in the private, public, and social sectors. He is the author of Out-Innovate: How Global Entrepreneurs – from Delhi to Detroit […]

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Using AI to optimise business decisions

Using AI to optimise business decisions

The Association was delighted to welcome change management consultants Sia Partners for a virtual event recently centred on Artificial Intelligence and how it can be used to optimise business decisions. The session provided an overview of some of the most common topics tackled nowadays in business: Customer centricity, Marketing and Productivity and connect them to […]

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Blockchain 2021 with Dr. Aidan Duane of WIT

Blockchain 2021 with Dr. Aidan Duane of WIT

The South East chapter of the Association was delighted to host a webinar in February with Dr. Aidan Duane of Waterford Institute of Technology (WIT) on the ever topical subject of blockchain. Designed as an introductory business-oriented presentation to Blockchain and Distributed Ledger Technology, the session included examples from across multiple industries to suit all […]

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Pandemic accelerates digital transformation

Pandemic accelerates digital transformation

The pandemic has accelerated trends in digital transformation that were already well under way, says Matt Graves. In times of uncertainty, large-scale projects and investments are rarely a priority – and no one knows quite how long the uncertainty engendered by COVID-19 will last. As a result, many may see the impacts of the COVID-19 […]

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Doubling down on diversity

Doubling down on diversity

Everyone has a role to play in making the organisation a more inclusive environment where diversity can thrive, explains Deirdre Gavin, HR Director and Head of Inclusion & Diversity at Bank of Ireland The case for inclusion and diversity The commercial successes...

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Connecting with your screen audience

Connecting with your screen audience

Kellie McCord of Toastmasters International gives handy tips on how to build rapport on those zoom calls that our dominating everyone's business day.  Moving from face-to-face meetings to online has been a challenge for many. However, the biggest obstacle has been:...

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Best business reads of 2020

Best business reads of 2020

Irish Times business book reviewer Frank Dillon on some of the most interesting business titles published during the year. Humanocracy by Gary Hamel, Harvard Business Review Press London Business School professor Hamel is on a mission to rid bureaucracy from organisations as outlined in this bold manifesto for replacing traditional hierarchies with a more meritocratic, […]

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