Over 160 billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous—and even so addictive? How did this seemingly ordinary social media icon go from such a small and unassuming invention to something so intuitive and universally understood that it has scaled well beyond its original intent? This is the story of the like button and how it changed our lives. In Like, bestselling author and renowned strategy expert Martin Reeves and coauthor Bob Goodson — Silicon Valley veteran and one of the originators of the like button — take readers on a quest to uncover the origins of the thumbs-up gesture, how it became an icon on social media, and what’s behind its power.

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